News

Starting in public relations taught me 2 critical lessons:
1) media clippings are the currency of PR
2) I am NOT the story.

To save myself some intense self-Googling, here’s a compilation of case studies, interviews and mentions from recent programs:
I try to share insights as much as I can. For RadioShack interview request contact our media team: media.relations (at) radioshack.com

AdAge
Twitter Advertising: Four Marketers on How Their Campaigns Fared

Wall Street Journal
A High Tech Edge on Black Friday

Social Fresh
How RadioShack Made Their Twitter Sponsored Trend Go Viral
Top 29 Social Media Career Moves of 2011

Forbes
Payoff From RadioShack’s #UNeedANewPhone Promotion: 65 Million Twitter Impressions

PC World
The “Like” Economy: Major Retailers Offer Holiday Deals on Social Networks

MIT Technology Review
How Companies Are Using Data From Foursquare

Yahoo Finance
RadioShack and imc2 Earn Prestigious Social Media Award

eMarketer
Case Study: How RadioShack Tweets To Tempt Cycling Fans

USA Today
Retailers Use Social Media to Offer Holiday Deals

The Realtime Report
Location Based Marketing: Right Time, Right Place – Getting Customers to Check in

ClickZ
RadioShack’s Holiday Marketing Focused on “So Right”
Lance Armstrong’s Twitter Powers Aid Radio Shack
RadioShack Looks For Holiday Heroes on Foursquare
RadioShack Says Foursquare Users Spend 3.5X More
Big Brands Use Foursquare for Goodwill Marketing

Information Week
How RadioShack Lures Customers With Foursquare