A collection of notable interactive campaigns
SOUL by Ludacris
Several weeks ago I had the chance to sit down with rapper/actor/producer Chris “Ludacris” Bridges during his visit to Fort Worth, TX for RadioShack’s holiday kick-off event. Not only was he the consummate professional, he was pretty chill and low-key. I was pleased to learn he grew up shopping at RadioShack for production components that empowered him to make the music he’s known for today. In the video below he talks about his new line of noise-cancelling headphones, SOUL by Ludacris. Available at RadioShack, of course.
Why yes, that is his voice powering the holiday TV spots.
Twitter Powers Holiday Heroes
RadioShack’s Holiday award-winning 2010 marketing campaign brought the “Holiday Heroes” theme to life by unleashing the power of Facebook, Twitter, foursquare and other emerging platforms. Check out a recap of our #IfIHadSuperPowers trend.
Product Launch: HTC EVO 3D
Highlights from RadioShack’s HTC EVO 3D release on June 24, 2011. From Tweets and drinks to celebs and cars, the launch was covered across the country.
@RadioShackLIVE at the Tour de France
What do you get when you give 2 guys a box full of RadioShack gear and send them to France to experience the world’s biggest cycling race? More than 200 videos and 8 days of pure comedy.
#BackTheShack Tour of California
In May 2011 we launched an interactive program to bring the Tour of California cycling race to Team RadioShack fans across the globe. Our campaign, #BackTheShack, launched via Twitter and included a week’s worth of video highlights, team interviews, prizes and a finale party featuring Big Boi.
SXSW 2011 and Dorkbot
RadioShack kicked off SXSW 2011 with all the geeks at Dorkbot – an event celebrating the ingenuity of makers, hackers, hobbyists and tinkerers. From robots and LEDs, this display of tech know-how was something to see.
LIVESTRONG Team 28
More than 28 million people across the globe are battling cancer. Using social media tools, we raised awareness & funds in the fight against cancer. Moe than 30K people participated by tagging their Twitter and Facebook profile images to support Team 28.
