Starting in public relations taught me 2 critical lessons:
1) media clippings are the currency of PR
2) I am NOT the story.
To save myself some intense self-Googling, here’s a compilation of case studies, interviews and mentions from recent programs:
I try to share insights as much as I can. For interview requests contact me via Twitter or LinkedIn.
AdAge
Twitter Advertising: Four Marketers on How Their Campaigns Fared
Wall Street Journal
A High Tech Edge on Black Friday
Social Fresh
How RadioShack Made Their Twitter Sponsored Trend Go Viral
Top 29 Social Media Career Moves of 2011
Forbes
Payoff From RadioShack’s #UNeedANewPhone Promotion: 65 Million Twitter Impressions
PC World
The “Like” Economy: Major Retailers Offer Holiday Deals on Social Networks
PR Newswire
3 Basic Perceptions of Content You Should Have For Successful Marketing [Slides]
MIT Technology Review
How Companies Are Using Data From Foursquare
Yahoo Finance
RadioShack and imc2 Earn Prestigious Social Media Award
eMarketer
Case Study: How RadioShack Tweets To Tempt Cycling Fans
USA Today
Retailers Use Social Media to Offer Holiday Deals
The Realtime Report
Location Based Marketing: Right Time, Right Place – Getting Customers to Check in
ClickZ
RadioShack’s Holiday Marketing Focused on “So Right”
Lance Armstrong’s Twitter Powers Aid Radio Shack
RadioShack Looks For Holiday Heroes on Foursquare
RadioShack Says Foursquare Users Spend 3.5X More
Big Brands Use Foursquare for Goodwill Marketing
Information Week
How RadioShack Lures Customers With Foursquare
Multichannel Merchant
How RadioShack Connects With Foursquare Users
Media Bistro
Social Means Business for Consumer Brands
Direct Marketing News
RadioShack Delivers Weekly Circular To Facebook
Mastering The Mix: Integrated Marketing
Internet Retailer
RadioShack Brings Its Weekly ads to Facebook
Retail Online Integration
Social(izing) During the Holidays: A Look at the Role Social Media Plays in Retailer’s Holiday Plans
WCG World: Common Sense
2012 Location-Based Marketing Predictions
Big Brand Weigh In On Social Engagement
Inc Slingers: Simon Salt
RadioShack and Social Location Marketing
Deluxe Small Business
Retailers Lift Sales by Using Geosocial Networks
Street Fight Mag
Case Study: RadioShack Finds Foursquare Customers Spend More
Banyan Branch Blog
Top Twitter Campaigns of 2010
LIVESTRONG Blog
5 Tips For Unlocking The RadioShack & LIVESTRONG badge
Porter Novelli Blog
The Shack Gets Social
Compete Pulse
Three Digital Revelations from the GroupM What’s Next Conference
SXSW 2011 (Chris Yates)
RadioShack Talks Social Media [Video]
FlipReport: WomenCentric.net
Marketing Tips & Insight for Entrepreneurs [Video]
Adrian D. Parker 
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